Consumer trends

The Kidult Economy: Why Adults in 2024 Are Buying Toys and Healing Their Inner Child

A few weeks ago, I found myself waiting in a digital queue for 45 minutes to buy a limited-edition Lego set. It wasn't for my nephew, and it wasn't a gift. It was entirely for me, a grown adult with

• Business & Marketing, Lifestyle
• 16 Jul, 2024