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The Rise of 'Dupe' Culture: Why Gen Z is Ditching Luxury for Lookalikes

The Rise of 'Dupe' Culture: Why Gen Z is Ditching Luxury for Lookalikes

Have you noticed how everyone on TikTok is suddenly bragging about their $20 leggings that look exactly like the $120 designer ones? Or the affordable drugstore moisturizer that works exactly like th