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Gen z

The 'Invisible Internet': Why Gen Z is Moving to Dark Social in 2026

The 'Invisible Internet': Why Gen Z is Moving to Dark Social in 2026

Posting on massive public feeds like Instagram or X (formerly Twitter) is down, yet screen time is higher than ever. The answer to where everyone went is the Invisible Internet, or what marketers

Why Wired Earphones Are Worth Switching Back To

Why Wired Earphones Are Worth Switching Back To

Why would anyone go back to wired earphones? Because they solve the everyday annoyances of wireless earbuds: no battery to charge, almost nothing to lose, no Bluetooth audio lag, and a visible cord t

The Rise of 'Dupe' Culture: Why Gen Z is Ditching Luxury for Lookalikes

The Rise of 'Dupe' Culture: Why Gen Z is Ditching Luxury for Lookalikes

Gen Z is ditching luxury brands for "dupes"—legal, affordable lookalikes—because inflation has made big markups hard to justify, social media makes side-by-side comparisons easy, and the quality gap