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Subscription Fatigue: Why We Are All Canceling Our Streaming Services

Subscription Fatigue: Why We Are All Canceling Our Streaming Services

Remember when Netflix was $8 a month, had almost every movie you actually wanted to watch, and the entire pitch was "it's better than cable"? Yeah, those days are completely dead and buried. Welcome to the era of Subscription Fatigue.

Over the last week, I finally snapped. I sat down, looked at my credit card statement, and realized I was paying over $100 a month for six different streaming services, and I barely watched any of them. I canceled four of them on the spot.

How Did We End Up Back at Cable?

  • The Great Fragmentation: Every single network decided they needed their own app. So instead of one library, you have to pay for Peacock, Paramount+, Max, Disney+, Hulu, and Apple TV just to watch the 5 shows you care about.
  • Constant Price Hikes: It feels like every three months, there's an email saying "We are updating our pricing to bring you better value." Translation: It's going up by $3.
  • Ads Are Back: The worst part? We are paying premium prices and they are forcing ads back into the tiers. The very thing we tried to escape by cutting the cord has returned.

People are exhausted. The golden age of streaming is definitively over. Now, we are seeing a massive rise in "churning"—people subscribing to a service for one month, bingeing the one show they want, and immediately canceling.

Are you guys still subscribed to everything, or have you started the great purge too?

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